Judy Ann Santos-Agoncillo is Beko’s new brand ambassador

She’s a versatile actress, an entrepreneur, a celebrity cook, a wife, and a mom to three kids. That’s quite a tall order but she manages to wear all these hats. Recently, she donned another hat. Beko, a global home appliances brand based in Europe, just announced that Judy Ann Santos-Agoncillo (more fondly called Juday) is their new brand ambassador for their “live like a pro” campaign.

“Whenever I’m offered an endorsement or ambassadorship, I study it carefully. It has to be a product or brand that I use or I will use. At naniniwala ako na Beko is a perfect fit for me, not only because they have appliances like cookers, refrigerators, and ovens but also because their values as a brand in providing [a] healthier lifestyle to Filipino families align with mine,” said Judy Ann.

Beko has been focusing on healthy living for years, raising awareness and developing products that make healthy living possible and convenient to empower the new generations to live healthier. Beko produces products that inspire a healthy lifestyle, from nutrient-saving kitchen appliances to refrigerators that preserve food better for longer. Its products save both time and effort, allowing you to put that time into yourself and your family.

Gürhan Günal, Country Manager of Beko Pilipinas Corporation, said that this is the first time that Beko has chosen a brand ambassador in the Philippines. Not only is Juday a hands-on and hardworking mother and wife to her family, but she can also ably “represent our drive and purpose, to inspire living a healthy and sustainable lifestyle”, Günal said. That is so evident in all the videos we get to see on her YouTube channel, Judy Ann’s Kitchen.

I am actually looking forward to seeing Beko kitchen appliances featured on future kitchen videos of Juday.  For more information, visit Beko’s‘ website in the Philippines or visit their Facebook page.

Loving my BlendJet 2 portable blender!

The ad of BlendJet had been popping up on my Facebook feed for some time already and while we have a blender at home, this personal blender caught my fancy because it looked so easy to assemble and clean (unlike our blender here that has to be disassembled and parts washed separately). I also thought it was a great idea for blending stuff on the go, when I am at the office all day, or traveling.

I finally gave in and ordered right after New Year.

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Tidying the home using the Konmari method while cleaning the ROIDMI way

ROIDMI, a leading brand offering cordless vacuum cleaners, recently held a media event with my dear mommy blogger friend, Christine Dychiao as main speaker. Tin, as we call her, is the first certified KonMari Consultant in the country and trained under no other than Marie Kondo herself.

(L to R from the top): Christine Dychiao (KonMari Consultant), ROIDMI emcee, Miguel Abiog (Iontech Product Manager), Zhong Yan (ROIDMI Marketing Manager)

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Over PhP 1 million in prizes and discounts up for grabs as Beko sends love this Christmas

Beko, a leading European brand that broke ground in the Philippines in 2020, is now preparing to give its customers its biggest promo yet this Christmas. A grand appliance showcase is up for grabs plus other exciting prizes, all worth PhP 1 million.

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Beko’s SteamCure Hygiene+ washing machine uses steam to loosen stains and dirt

Growing up, I already knew that hot water helped loosen stubborn stains and dirt on clothes. We did not have a washing machine then but I saw our helper pour hot water on our clothes and leave it soaking before washing them by hand. Many years later, when we already had a washing machine, we still soaked stained clothes in hot water before running them through the wash cycle.

Moms and single men and women are so lucky these days with appliances that make housework a whole lot easier. Doing the laundry with a feature-filled washing machine is one of them.

Beko recently launched its line of automatic washing machines.  Its line of Beko SteamCure Hygiene+ automatic washing machines releases steam at the bottom of the drum even before the wash cycle starts.

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Heart Evangelista joins XTREME Appliances as its newest face

A new face has joined the ranks of XTREME Appliances ambassadors. Actress and fashion icon Heart Evangelista is the newest face, joining Senator Manny Pacquiao and Manila Mayor Isko Moreno Domagoso.

With her 24 years of experience in the entertainment scene and one of this generation’s most prized stars, Heart has done it all. She has starred in multiple TV series and movies, attended the biggest international fashion weeks, graced international and local magazines, won various awards, and created a huge impact on social media. This year, she is ready to be the ambassadress of a local appliance brand that has been providing affordable yet high-quality products for every Filipino household.

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Meet Beko’s eco-friendly appliances!

Beko, a leading European appliance brand, recently unveiled its eco-friendly appliances. As a global company, Beko realizes its responsibility in terms of environmental protection and sustainability. Beko also shared  a Europe-wide survey on people’s attitudes and concerns about sustainability.  The study discovered that human environmental damage is perceived as the most critical threat to a sustainable planet by all respondents, followed by the plastic issue, then infectious diseases. Extreme weather comes next, followed by natural disasters, natural resource crisis, biodiversity loss, food waste, and lastly, water stress. The survey was conducted among 1,800 people in the UK, France, Germany, Italy, Poland, and Spain.

The virtual showcase during the event was attended by Arçelik’s CEO Hakan Bulgurlu, CMO Zeynep Yalım Uzun and CCO Ragıp Balcıoğlu, and a special guest from the World Business Council for Sustainable Development, Brendan Edgerton, Circular Economy Director.

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No more laundry woes! The Electrolux UltimateCare Washing Machine takes care of your precious clothes

Are there clothes you would not entrust to your laundrywoman or to the care of your washing machine? I do! I have had woolen stuff come back to me deformed and misshapen or expensive blouses that get ripped at the seams or missing buttons. I have a lot of scarves, silk and cotton, and because I cannot always trust  how my washing machine will handle it, I end up hand washing these.

Electrolux Philippines, in partnership with Mommy Mundo, one of the leading mom communities in the country, conducted a research among moms on their laundry woes. The research showed the following top laundry concerns:

  • When asked what fabrics they were afraid to machine wash, 67% of the mom respondents said they were afraid to machine wash their silk clothing. 52% answered delicate wear, 40% said cashmere clothing, and 39% said wool clothes.
  • When asked what made them hesitate to put clothes in washing machines, 58% or more than half said they thought it might ruin their clothes. 17% thought it would cause fabric shrinkage and 4% said they were afraid that colors would fade.
  • Other concerns the research brought out were himulmol (the fibrous fluff in fabrics that tend to stick out with frequent washing), stubborn stains, and misshapen clothes.
Electrolux UltimateCare Washing Machine/Dryers

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Easy, delicious holiday meals I learned at the Electrolux A Taste of Christmas cooking event

It’s not everyday that I get to learn how to prepare holiday meals from a chef himself so it was an exciting afternoon when Electrolux invited me, along with other bloggers, to experience  A Taste of Christmas with Chef Jonathan Paul Em.

Right in the heart of Alabang Town Center, Electrolux had a kitchen setup with several of their latest kitchen appliances. My blogger friends were excited! Stay with me because I’m putting Chef Jon’s recipes right here for you to try during the holidays!

The 4 dishes that Chef Jon had readied for us were:

  1. Smoked Salmon Cucumber Rolls
  2. Spiced Fruit Salad Cups
  3. Cassava Tarts
  4. Christmas Paella

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Acer Philippines ties up with The SM Store to give you a #MalayangPasko

If you are planning to buy a laptop or desktop for yourself or a special someone this Christmas season, hold off any plans until you read this post. Acer Philippines (the leading PC brand in the Philippines) has just tied up with The SM Store (everyone’s shopping destination) to give its customers a #MalayangPasko (free Christmas). Every purchase of a qualifying laptop or desktop from Acer comes with FREE SM vouchers to add to your Christmas shopping. It’s added value from two power brands in time for the Christmas season.

 

Acer and The SM Store teams
The Acer and The SM Store executives with promo endorsers JM De Guzman and Jennylyn Mercado

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