Beko, a leading European appliance brand, recently unveiled its eco-friendly appliances. As a global company, Beko realizes its responsibility in terms of environmental protection and sustainability. Beko also shared a Europe-wide survey on people’s attitudes and concerns about sustainability. The study discovered that human environmental damage is perceived as the most critical threat to a sustainable planet by all respondents, followed by the plastic issue, then infectious diseases. Extreme weather comes next, followed by natural disasters, natural resource crisis, biodiversity loss, food waste, and lastly, water stress. The survey was conducted among 1,800 people in the UK, France, Germany, Italy, Poland, and Spain.
The virtual showcase during the event was attended by Arçelik’s CEO Hakan Bulgurlu, CMO Zeynep Yalım Uzun and CCO Ragıp Balcıoğlu, and a special guest from the World Business Council for Sustainable Development, Brendan Edgerton, Circular Economy Director.
