Are there clothes you would not entrust to your laundrywoman or to the care of your washing machine? I do! I have had woolen stuff come back to me deformed and misshapen or expensive blouses that get ripped at the seams or missing buttons. I have a lot of scarves, silk and cotton, and because I cannot always trust how my washing machine will handle it, I end up hand washing these.
Electrolux Philippines, in partnership with Mommy Mundo, one of the leading mom communities in the country, conducted a research among moms on their laundry woes. The research showed the following top laundry concerns:
- When asked what fabrics they were afraid to machine wash, 67% of the mom respondents said they were afraid to machine wash their silk clothing. 52% answered delicate wear, 40% said cashmere clothing, and 39% said wool clothes.
- When asked what made them hesitate to put clothes in washing machines, 58% or more than half said they thought it might ruin their clothes. 17% thought it would cause fabric shrinkage and 4% said they were afraid that colors would fade.
- Other concerns the research brought out were himulmol (the fibrous fluff in fabrics that tend to stick out with frequent washing), stubborn stains, and misshapen clothes.
All these concerns were taken into consideration when Electrolux created its UltimateCare line of washing machines and dryers which were designed to handle the washing of different kinds of clothes that women normally would hesitate to put through the washer/dryer.
READ: Electrolux celebrates 15 years in the Philippines with the launch of its FashionCare campaign
When in doubt, there is nothing like a live demo (no mistakes allowed) to really put a washing machine ‘s features to the test. And that’s exactly what happened!
At the recent FashionCare Season 2 Launch Party, Electrolux Philippines FashionCare ambassador Rajo Laurel and FashionCare Council members Amina Aranaz-Alunan and Janice Villanueva of Mommy Mundo put the Electrolux Ultimate Care washing machine to the test. Rajo brought one of his designer pieces. Amina, who said silk scarves were a concern for her, was asked to help wash a silk scarf. Janice, on the other hand, always worried that her woolen stuff would lose their shape when not washed properly so she was asked to wash a woolen top.
Using 3 Electrolux UltimateCare washers/dryers stationed at the venue, Rajo, Amina, and Janice placed their assigned clothing inside each washing machine. The custom settings were selected, detergent added, and the washing machines went to work.
True enough, at the end of the event, when the wash and dry cycles were over, the three pieces of clothing emerged clean and without damage. As Rajo looked over his designer piece, he even commented that he was worried his dress would come out wrinkled but the tumble-dry process actually made it looked pressed.
What is it about Electrolux UltimateCare washing machines/dryers that can care for delicate fabrics?
- The UltraMix technology – Detergent and water are pre-mixed in a special chamber before the beginning of the cycle to maximize cleaning power at a lower temperature. It cleans deeper and has 31% better color care
- Vapour Action – this is designed to extend the life of clothes and soften fabric while reducing allergens by up to 99.9%.
- Woolmark certified cycle – this cycle is approved by the Woolmark Company, the global authority on wool. Using this cycle helps clean while protecting woolen clothing.
- Eco Inverter technology – high energy efficiency that reduces energy consumption by 75% and saves time by as much as 44%.
- Add clothes feature – Forgot to put in some clothes? No worries. This washing machine allows you to add clothes during the washing cycle.
A promo is running till September 30, 2018 to make it easier for families to get their very own Electrolux UltimateCare washing machine or other washer/dryer models. Electrolux is offering up to 25% off on selected front load washing machines and dryers. Women can also avail of selected Electrolux Front Load Washing Machines and get 25% off on an Electrolux Front Load Dryer. Also included is a free stacking kit and installation valued at PhP 3,049.
To learn more about Electrolux FashionCare, visit Electrolux Fashion Care and follow Electrolux Philippines on Facebook and Instagram or @ElectroluxPH on Twitter.