Allianz PNB Life recently entered into a partnership with Saddle Row, a boutique fitness studio that develops tailor-fit indoor workouts for clients, such as cycling, rowing, and other modalities. The two organizations signed a Memorandum of Agreement last November 14, Monday. Present at the signing were Allianz PNB Life President and CEO Alexander Grenz and Chief Marketing Officer Gino Riola. Representing Saddle Row were Founder and President Jammy Honrado and Corporate Sales Head Ting Joson.
According to Honrado, Saddle Row focuses on developing workouts that are sustainable, with the goal of helping customers set and achieve goals for the day. At Saddle Row, one can choose between live classes or videos on demand. They have an array of classes, with different intensities and movements, from yoga to cycling or rowing. Honrado said, “…it’s about getting to know yourself, what you really enjoy, and what’s sustainable for you in terms of maintaining your health”.
This partnership aligns perfectly with Allianz PNB Life’s vision of sustainability and securing the future. The partnership shares similarities to Ride Safe, the company’s existing sustainable transport campaign. Just as Saddle Row supports the development of a sustainable yet healthy lifestyle through movement and exercise like indoor cycling, Allianz PNB Life encourages Filipinos to do the same by pursuing physical activities like biking through Ride Safe.
Riola also said that Saddle Row’s customers are similar to Allianz PNB Life’s, explaining that both are concerned with their health and are taking active steps to protect it. “Working together with Saddle Row, we are exposing their customers to the benefits of life and health insurance. It’s not enough that one is working on their health goals; they need protection too, which is what Allianz PNB Life provides.”
Christmas Challenge Card
Allianz PNB Life and Saddle Row are kicking off the partnership with a Christmas Challenge Card, which began last November 14 and will run up to December 31. Challengers will be tasked to collect stamps on their challenge card by attending the classes as stated on it. The first 50 participants to complete their card will be awarded Sodexo gift certificates worth PhP 500, and all challengers will be eligible for a raffle sponsored by Allianz PNB Life.
What’s Down the Road for the Partnership?
In terms of other plans for the partnership, Allianz PNB Life and Saddle Row are also looking at Allianz PNB Life-sponsored classes, where the importance of insurance will be shared and discussed with participants. A Life Changer agent will also be available for consultation to Saddle Row customers who are interested in Allianz PNB Life’s insurance offerings.