It was a Filipiniana-inspired night as Electrolux celebrated its 15-year presence in the Philippines with its brand ambassadors, dealers, distributors, and friends. Dubbed ‘Pamana’ (heritage), the evening gala’s guests came dressed in modern Filipiniana attire and to witness the launch of its FashionCare Campaign, a new experience in clothing care.
Bata shoe lovers, you’ve got a third store to go to. Bata is now open at the second level of SM Makati. They just recently broke ground there with all your favorite shoe lines PLUS a new one – Bata Insolia high-heeled shoes.
Starbucks’ loyalty program celebrates its fourth year in the Philippines this year with a lot of treats for its cardholders. Yay!
As part of the celebration, Starbucks is coming out with its 2017 Edition Pilipinas Starbucks Card this July 25. I love the design!
Perla laundry soap is baaaaaack!!!
It just quietly disappeared for some time from grocery shelves some years ago but Perla is really back! We were invited to an intimate lunch by the Perla team. Honestly, I thought it was Procter & Gamble (P&G). What a surprise to find out that Perla’s brand is now under new management – Valiant-McKenzie. Apparently, some years back, P&G decided to realign its brands. It sold off or exited some of these, including overseas labels like Perla, which was sold only in the Philippines. Valiant-McKenzie bought all rights to the brand, as well as its production facilities from P&G. Thank goodness they did!
Great story plots have a way of motivating and moving people to act. And storytelling through short videos can be quite effective because of its ‘hugot’ (heartpulling) effect. Combine this with the viral potential of social media and these digital films can go a long way towards reaching more Filipinos. This is the strategy chosen by Sun Life to spread its financial literacy and inspire more Filipinos to seek financial freedom.
Five years ago, I was present at Sun Life’s event that launched the first generation of Sun Shorts. Recently, Sun Shorts 2 was launched, featuring another three (3) new digital shorts. Like its predecessor, Sun Shorts 2 focuses on themes that have to do with relationships and how they inspire us to seek financial security for our loved ones.
Each of these Sun Shorts will be released in the succeeding weeks. The first one, “Waves”, is already out and features a story about enduring love that will tug at the heartstrings of millennials. In this film, Marco is a surfing instructor who lives a carefree life until he falls in love with Amanda. The film shows their developing relationship and the challenges that both face with Marco being carefree and Amanda being more business-minded. Will their love endure? “Waves” by Zig Marasigan gives a peek into the lives and hearts of millennials.
Watch Waves here. It affected even me.
Everyone wants to be healthy. Many know what it takes to be healthy. But so much less actually do something about becoming healthier. True?
Busyness and a hectic lifestyle gets to a lot of us and sometimes, activities meant to make us more active and healthy are set aside. In a research conducted by Watsons Insights on Shoppers Experience (WISE), a research division of the A.S. Watson Group, 66% of Filipinos believe they know about health but 57% do not exercise regularly to stay healthy. Reasons could vary from hectic work schedules to family duties, household chores, and guess what….even traffic!
These were reasons enough for Watsons to launch their #GetActive campaign. The point of this campaign is to get Filipinos active by starting with small lifestyle changes. Many who have failed to maintain an active lifestyle do so because they want to start out big (aim to be a triathlete, work out for hours at a gym, own fancy gym equipment, and similar goals. But people who fail to achieve these goals tend to slack and go back to their sedentary ways.
New beverages, food items, Starbucks cards, and a promo await all Starbucks Philippines lovers starting this month.
New Beverages (June 6 to July 24, 2017)
The onset of the rainy season is already here but there are still days when it is H-O-T!!! Starbucks is introducing this month two new beverages — perfect for cooling down.
The Banana Split Mocha Frappuccino is blended with banana puree, layered on top of strawberry whipped cream, and then topped with regular whipped cream, a rich chocolate drizzle and crunchy waffle cone pieces.
Cetaphil is 70 years old! That means 70 years of Cetaphil skin care for users like me.
One of the first skincare products I used religiously growing up was Cetaphil Gentle Skin Cleanser. I had a facial soap brand before that but even if it had a moisturizing element, I noticed that my skin still lost some of its moisture. In addition, being a scented soap, it had fragrance ingredients I did not want on my face. Cetaphil was not only fragrance-free but it also removed dirt without removing the natural oils, from my face.
You will NEVER hear anyone say that their storage space is enough. Right?
Whether it is for your business or just for your personal space, you can never have enough space. Businesses expand and so does your family. And as they grow, you accumulate more stuff. Some of them you’ll need on a daily basis but some are just seasonal. At times, you want more home decor so you can change around its look once in a while. The ones you don’t need at the moment, you want to store away and out of sight. But where?
Talk to my kids and they will tell you that I have taken over a lot of space at home. They tell me they need more closet space and that my stuff take up too much space. I’m constantly decluttering but I know I still have a lot of stuff around. What to do?
Well, I recently got to tour a new world-class storage facility in Pasig called Loc&Stor 24/7. YES!!! This long-time storage facility service that you find in the U.S. and other First World countries is now in the Philippines!
The practice of yoga and learning more about overall wellness has brought me even greater awareness about the role of comfortable footwear in health. Thinking back to my office days when I had to walk or stand hours on end on tight-fitting pumps, I now know how punishing it must have been to my feet. These days, open-toed, flat to low, and very comfortable footwear are what I look for. But…most of the flipflops and comfortable sandals and shoes I have bought run into several thousands averaging around PhP 4000-5,000 a pair.
Well, let me tell you that I am so happy now to know where to find fashionable, comfy and affordable footwear. At Bata Philippines!