Digital short films from Sun Life inspire financial freedom

Great story plots have a way of motivating and moving people to act. And storytelling through short videos can be quite effective because of its ‘hugot’ (heartpulling) effect. Combine this with the viral potential of social media and these digital films can go a long way towards reaching more Filipinos. This is the strategy chosen by Sun Life to spread its financial literacy and inspire more Filipinos to seek financial freedom.

Five years ago, I was present at Sun Life’s event that launched the first generation of Sun Shorts. Recently, Sun Shorts 2 was launched, featuring another three (3) new digital shorts.  Like its predecessor, Sun Shorts 2 focuses on themes that have to do with relationships and how they inspire us to seek financial security for our loved ones.

Each of these Sun Shorts will be released in the succeeding weeks. The first one, “Waves”, is already out and features a story about enduring love that will tug at the heartstrings of millennials. In this film, Marco is a surfing instructor who lives a carefree life until he falls in love with Amanda. The film shows their developing relationship and the challenges that both face with Marco being carefree and Amanda being more business-minded. Will their love endure?  “Waves” by Zig Marasigan gives a peek into the lives and hearts of millennials.

Watch Waves here. It affected even me.

 

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Watsons supports your health through its #GetActive campaign

Everyone wants to be healthy. Many know what it takes to be healthy. But so much less actually do something about becoming healthier. True?

Busyness and a hectic lifestyle gets to a lot of us and sometimes, activities meant to make us more active and healthy are set aside. In a research conducted by Watsons Insights on Shoppers Experience (WISE), a research division of the A.S. Watson Group, 66% of Filipinos believe they know about health but 57% do not exercise regularly to stay healthy. Reasons could vary from hectic work schedules to family duties,  household chores, and guess what….even traffic!

These were reasons enough for Watsons to launch their #GetActive campaign. The point of this campaign is to get Filipinos active by starting with small lifestyle changes. Many who have failed to maintain an active lifestyle do so because they want to start out big (aim to be a triathlete, work out for hours at a gym, own fancy gym equipment, and similar goals. But people who fail to achieve these goals tend to slack and go back to their sedentary ways.

 

Sam Ajdani, Samantha Purvor, Watsons Grp Mktg Mngr Karen Fabres, Grp Trading Mngr Emil Perez, Cat Mngr Rossana Bonifacio, Cat Mngr Vanessa Chua, Dr. Mitzi Reodica, Mktg Dir Viki Encarnacion, Mktg Mngr Krista Tan, Mktg Sup Helen Capunong, An
Watsons team with celebrity guests and emcee: Sam Ajdani, Samantha Purvor, Karen Fabres, Emil Perez, Rossana Bonifacio, Vanessa Chua, Dr. Mitzi Reodica, Viki Encarnacion, Krista Tan, Helen Capunong, Ann Arlas

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Starbucks Philippines’ midyear-2017 offerings

New beverages, food items, Starbucks cards, and a promo await all Starbucks Philippines lovers starting this month.

New Beverages (June 6 to July 24, 2017)

The onset of the rainy season is already here but there are still days when it is H-O-T!!! Starbucks is introducing this month two new beverages — perfect for cooling down.

The Banana Split Mocha Frappuccino is blended with banana puree, layered on top of strawberry whipped cream, and then topped with regular whipped cream, a rich chocolate drizzle and crunchy waffle cone pieces.

Banana Split Mocha Frappuccino
Banana Split Mocha Frappuccino

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Celebrating 70 years of healthy skin with expanded Cetaphil skin care lines

Cetaphil is 70 years old! That means 70 years of Cetaphil skin care for users like me.

One of the first skincare products I used religiously growing up was Cetaphil Gentle Skin Cleanser. I had a facial soap brand before that but even if it had a moisturizing element, I noticed that my skin still lost some of its moisture. In addition, being a scented soap, it had fragrance ingredients I did not want on my face. Cetaphil was not only fragrance-free but it also removed dirt without removing the natural oils, from my face.

 

Cetaphil Gentle Skin Cleanser

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Loc&Stor 24/7: World-class 24/7 self storage facility is finally here in the Philippines!

You will NEVER hear anyone say that their storage space is enough. Right?

Whether it is for your business or just for your personal space, you can never have enough space. Businesses expand and so does your family. And as they grow, you accumulate more stuff. Some of them you’ll need on a daily basis but some are just seasonal. At times, you want more home decor so you can change around its look once in a while. The ones you don’t need at the moment, you want to store away and out of sight. But where?

Talk to my kids and they will tell you that I have taken over a lot of space at home. They tell me they need more closet space and that my stuff take up too much space. I’m constantly decluttering but I know I still have a lot of stuff around. What to do?

Well, I recently got to tour a new world-class storage facility in Pasig called Loc&Stor 24/7. YES!!! This long-time storage facility service that you find in the U.S. and other First World countries is now in the Philippines!

Loc&Stor 24/7’s frontage

 

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I found fashionable, comfy and affordable footwear at Bata Philippines!

The practice of yoga and learning more about overall wellness has brought me even greater awareness about the role of comfortable footwear in health. Thinking back to my office days when I had to walk or stand hours on end on tight-fitting pumps, I now know how punishing it must have been to my feet. These days, open-toed, flat to low, and very comfortable footwear are what I look for. But…most of the flipflops and comfortable sandals and shoes I have bought run into several thousands averaging around PhP 4000-5,000 a pair.

Well, let me tell you that I am so happy now to know where to find fashionable, comfy and affordable footwear. At Bata Philippines!

 

Bata Philippines front view

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Make your home summer ready with Electrolux appliances

Summer is a great time to do things at home that you could not do during the school year, especially with small kids around. While it means that the kids will spend more time at home (meaning, someone is always calling Mom), it also frees mommies up from school-related activities. For me, summer is always a time to spring clean, declutter the house, and try to spruce it up. At a recent Make Your Home Summer Ready event with Electrolux, I got really helpful home decor tips as well as a glimpse of the latest Electrolux appliances that make housework even more convenient and simple.

Electrolux summer line of appliances

 

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Join Earth Hour 2017 on March 25 and celebrate 10 years of Philippine participation

March 25 will be a big switch-off event for Earth Hour 2017, now on its 10th year in the Philippines. Once again, the World Wide Fund (WWF) spearheads the event, with even more partners collaborating to make this a memorable and sustainable endeavor.

From 8:30 to 9:30 PM on March 25, most iconic landmarks all over the world will switch lights off. In the Philippines, the main switch-off event will happen at SM by the Bay, Mall of Asia Complex from 7PM to 10PM on March 25, Saturday night. An Earth Hour Camp starts as early as 4PM featuring interactive climate adaptation and mitigation booths like native tree planting, renewable energy technologies, and disaster go-bag preparation.

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Eye Mo, my childhood eye care brand, is back!

When you grow up with a popular household brand and it disappears from the market, there is all the more reason to celebrate its comeback. That is what several of us did a few days ago when we came together to celebrate the return to the Philippine market of Eye Mo.

 

Eyeritation

The Eye Mo brand was acquired from GlaxoSmithkline by Pharma Health Care Pte. Ltd (Singapore) in 2016. Pharma Health Care Pte. Ltd is part of the Combiphar Group of Companies, a leading multinational consumer healthcare company based in Indonesia. Established in 1971, Combiphar now manufactures and markets almost 200 prescription and over-the-counter (OTC) drugs, including Eye Mo. Combiphar is currently building a new sterile facility to further improve its manufacturing facilities.

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Starbucks introduces two indulgent beverages this February 2017

The Heart Month of February will see two indulgent beverages from Starbucks, the return of the Starbucks Tribute Blend, and more.

Starting February 21, enjoy the flavors of the Tahitian Vanilla Macchiato and Valencia Orange Cocoa Cappuccino.

Tahitian Vanilla Macchiato offers a twist on the classic pairing of vanilla and coffee. Its floral aroma and mild sweetness pairs perfectly with the roasty coffee and complemented by a layer of velvety steamed milk. It is then topped with Starbucks signature espresso and finished with vanilla bean specks and vanilla drizzle in the classic double crosshatch pattern.

Tahitian Vanilla Macchiato
Tahitian Vanilla Macchiato (Short, PhP 155; Tall, PhP 165; Grande PhP 180; Venti, PhP 195)

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