I was about to start this post with a description of the ice cream being launched but last night, as I was typing away, my older son came into the room. He saw the press kit beside me with an M logo on the front and he immediately exclaimed, “Hey, Magnum!” That was when I remembered why this brand of ice cream sounded familiar.
Two years ago. My son and some of his schoolmates had just come home from several weeks in China on a school-sponsored overseas program. Over the next few days, as he continued regaling us with stories of their adventures, one thing stood out. He and his friends had discovered a favorite comfort food during those days away from family and school – Magnum Ice Cream.
Of course, it was natural for me to be excited when the recent event I was invited to turned out to be the launch of this very brand in the Philippines!
The newly launched Magnum Ice Cream is a smooth and creamy ice cream bar coated with a thick layer of Belgian chocolate. It comes in 3 variants – Classic, Almond and Truffle. Belgian chocolate is one of the best worldwide. All other chocolates are usually measured against this gourmet standard. When you hear of a Belgian chocolatier, you know that person adheres to traditional techniques and uses the best quality ingredients. Most expensive and luxurious chocolates in the market use Belgian chocolate.
What is an ice cream launch without a taste test? Of course, everyone got a chance to try out all the Magnum Ice Cream variants. I did not have room in my tummy for them all so I just chose Almond.
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| Here we go… |
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| Lots of almonds! Yum, yum, yum… |
You can tell when an ice cream bar’s chocolate layer is well made. When you bite into it, the chocolate covering does not crumble all over, dripping you with chocolate and vanilla goo all over. Instead, you hear what they call the signature crack. A piece of Belgian chocolate enters your mouth first, followed by a smooth and creamy vanilla ice cream filling. That’s exactly how I describe my first Magnum experience.
Maybe you’re thinking that because it has Belgian chocolate, it is expensive. Surprise, surprise. Each ice cream bar will only cost PhP 50! And it will be distributed in supermarkets and retail stores, including 7-Eleven.
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| The 3 Magnum variants being introduced |
Magnum Ice Cream is a collaborative effort between Unilever (Magnum is its biggest global brand) and RFM, the company behind the Selecta ice cream brand. RFM and Unilever said that they really worked hard to make this brand available to everyone at an affordable price. I found out that it’s very popular in European and Asian countries where it has a presence. Known Hollywood celebrities have endorsed it such as Eva Longoria, Eva Mendes, Ivanka Trump and Rachel Bilson. At the launch, we were introduced to Magnum’s local brand ambassadors that include Liz Uy, Solenn Heusaff (endorser), Rajo Laurel, Tessa Prieto-Valdes, Erwan Heusaff and Raymond Gutierrez.
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| Some of Magnum’s brand ambassadors |
My son and his friends will probably be some of the happiest boys now that their favorite comfort food in China is available locally. And those of you have have tried Magnum during your trips abroad can now have it any time you want without having to go out of the country.
As for me, I am looking forward this weekend to trying the Classic and Truffle variants in my freezer before deciding which one is my favorite flavor.