Question: If you could save up to 80% on body lotion, 60% on body scrub, and 55% on a hair iron, would you switch brand?
I would likely consider it strongly. After all, as a mother with a large family and a limited budget, little savings here and there mean I can use the savings for other things or just keep it for a rainy day.
Watsons also aimed to answer this question as they conducted switch tests in major cities around the country with unbranded booths and making customers try out two products per category — a Watsons brand and a leading competitor. So we could experience the Switch Test ourselves, they also made us go through several brand tests at a recent event.
Continue reading “Experiencing the Watsons challenge to take the Switch Test”