Let’s join Earth Hour 2019 and support awareness of the plastic pollution problem

2019 is the 12th year of Earth Hour but it is also the second year of its #Connect2Earth global theme which calls for an urgent need to care for the Earth’s biological diversity. Central to this theme is the continuing focus on the issue of single-use plastics.

What began in 2008 in Manila (Earth Hour first started in Sydney in 2007) as a campaign to create awareness of climate change has evolved into the world’s grassroots movement to raise awareness on the importance of biodiversity as a viable resource link that families, communities, nations, and future generations all depend upon.

(L-R) WWF-Philippines President and CEO Joel Palma, AIS Development Executive of the Boy Scouts of the Philippines Yasser Sarona, WWF-Philippines Climate and Energy Program Head and Earth Hour Pilipinas National Director Atty. Gia Ibay, WWF-Philippines National Ambassador Iza Calzado, WWF-Philippines National Youth Ambassador Janine Gutierrez, and WWF-Philippines National Ambassador Rovilson Fernandez. Photograph courtesy of Alo Lantin / WWF-Philippines

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Earth Hour 2018 is happening on March 24 with its theme #Connect2Earth

Save the date – March 24, 2018. On this day, Filipinos nationwide will be observing Earth Hour for the 11th straight year.  Its theme, #Connect2Earth, is a campaign to strengthen awareness about biodiversity and climate action.

Earth Hour Flashback

Earth Hour began originally in Sydney on March 31, 2007. The year after, in 2008, Manila joined in. My family and I participated by turning off our house lights. I’ve been trying to participate in some way since then. Initially Earth Hour just involved turning off lights everywhere. Malls and public places began organizing events around this lights-off highlight. But in 2011, Earth Hour launched its theme “Going Beyond the Hour” to encourage all participant cities to do more than just turn lights off for an hour. Today, Earth Hour participants span over 7,000 cities and 180 countries and territories with many sustainable and energy-saving activities year-long. In the Philippines, for example, these Beyond the Hour activities involve:

  • The deployment of portable solar lamps to replace dangerous and dirty kerosene lamps in Palawan and Mindoro.
  • The sharing of best practices for communities via the One Planet City Challenge.
  • The dissemination of climate change solutions via environmental education sessions, training modules, heavy media engagements, and talks.

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