More than a year into the COVID-19 pandemic and many businesses have closed down, leaving millions jobless. In the Philippines, with over 99% of businesses being micro-, small, and medium-sized enterprises (MSMEs), entrepreneurs have been hit especially hard. Many owners have tried to stay afloat to help their employees but the economic downturn has been too much for so many MSMEs. In spite of these, MSMEs recently came together for a greater cause – to help vulnerable communities, including themselves.
As part of their initiative to support MSMEs, global development and advocacy organization World Vision and regional integrated communications agency ComCo Southeast Asia held the Cause Marketing for Good Virtual Conference to give MSMEs the chance to do good for themselves and for others. Different experts from renowned brands and agencies around the country joined the event and shared information, experiences, and learnings about cause-related marketing or CRM to help equip MSMEs on how to champion social issues through their marketing efforts.
World Vision and ComCo Southeast Asia’s Cause Marketing for Good campaign aims to support and teach MSMEs how to make their businesses relevant through effective and sustainable cause-related marketing campaigns that can rally support from the public.
