Mondelez Philippines ‘glocalizes’ products to bring delicious moments of joy

If you think you have never heard of Mondelez Philippines, try this…

Tang, Eden Cheese, Oreo, Cheez Whiz, Toblerone, Cadbury Dairy Milk, Halls, and Tiger Energy Biscuits.

Now is that more familiar? Thought so. What was formerly a snack company known as Kraft Foods is now Mondelez Philippines. 🙂

Whether you snack on sandwiches or love chocolates and flavored bites, or whether you drink tangy and refreshing drinks, Mondelez has got it. And now, they are putting to good use their global snack-making expertise while getting the best of local flavors and incorporating these into their products.

“Glocal” (from the words ‘global’ and ‘local’) is what you get when a global snacking company, that has been in the country for the last 52 years, leverages these 2 strengths.

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October 20: National Thank You Day

Years back, when I got my issue of Reader’s Digest, I noticed it published the results of a survey done to find out which countries were most grateful. As it was with their previous surveys, Reader’s Digest people scattered people anonymously and observed the behavior of the country’s citizens, counting the number of times “Thank you” was said.

I really thought the Philippines would score pretty high, considering how we’re known for our hospitality. Imagine my dismay when I found we only ranked #22! And the top scorer was, of all places, New York! You’d think that in a place as busy as NY, people would have less time to say thanks!

Now I am wondering what ever happened to the value of gratitude taught to us as little kids as well as the importance of saying thank you. Have we become too busy? Or is it that we really have  taken a lot of things for granted these days?

Inspired by this revelation, Toblerone spearheaded the “National Thank You Day” initiative. This eventually led to Mayor Alfredo Lim officially declaring October 20, 2007 to be Manila’s first “National Thank You Day.” In 2009, the day also saw the celebration of the first Thank You Day Awards where Filipinos recognized former President Corazon Aquino as the person Filipinos should be grateful to the most.

Seeking to further embrace the idea, Las Pinas City Representative Cynthia Villar proposed House Bill 5466, which aims to designate October 20 as a national holiday. She is supported by her husband, Senator Manny Villar, who has filed Senate Bill 1106 for the same purpose. For the Villars, these bills were meant to promote the “celebration of the Filipino bayanihan spirit of according respect for the elders, warm hospitality and distinctive courtesy, and a commitment that the Philippines takes pride in its age-old respectful values.”

Now, Toblerone is supporting the initiative to make “National Thank You Day” an official day in the Philippines. Known for its signature triangles of smooth Swiss chocolate, Toblerone wishes to encourage Filipinos to maintain a mindset of gratitude. Thank You days must not just be on October 20 but every day of the year. Toblerone is now the official ‘Thank You’ chocolate of the world.

I’m all for this and it makes me even more aware of inculcating the value of gratitude in my children. Right now, even if it’s just a glass of water or juice that our yaya brings me during meal times, I make it a point to say thank you. And when the driver brings us home, after a late night outside, I make sure that we thank him too. And I’m glad that habit has rubbed off on my kids who I have heard many times thanking the driver as well.

To find out how to make October 20 the National Thank You Day of the Philippines, visit http://thankyoudayphilippines.com/ and sign the online petition.

Celebrate a Toblerone Valentine

Running out of great ideas for Valentine?

Toblerone has come up with different ways to celebrate Valentine’s Day with your special one. You can continue to celebrate V-Day with this love triangle chocolate-y sweetness.

Log on to www.toblerone.com.ph (the Toblerone Fan page) where a community of like-minded, chocolate lovers can share their thoughts on different V-day traditions and gift ideas making it easier for singles and couples to share the sweetness of February. Check out what you can do while on that page:

Would You Date Your Bestfriend?

Answer this and you could win. Here are the simple Toblerone mechanics, as posted on their FB wall: Here’s a hard-hitting, reality-facing, heart-to-heart question for you guys: Seriously, will you consider dating your bestfriend? Yes or No- and why? Share us your answers and you might just win one of three(3) limited edition Toblerone bars for Valentine’s Day! Don’t forget to tag us TobleronePilipinas !

Spread the Sweetness

Which is your loved one’s favorite Toblerone: Milk Chocolate, White, Dark, Fruit & Nut or all? Go to the “Spread the Sweetness” tab to get to the Toblerone Gifting Application which will allow you to do just this.

 
Matchmaker, Matchmaker
Play a little game of Cupid this season by trying out Toblerone’s matchmaking application. This fun, online application lets you mix and match buddies online to check their compatibility and romantic potential. 
  
And there’s more!
On Feb. 11, there will be a “for singles” event. Head on to UNO Pizzeria Restaurant and Bar at San Miguel By the Bay at 7pm as Toblerone, in partnership with Thinkpadd and UNO Pizzeria, hosts a Valentine’s Day speed dating exclusive.

And while at the grocery, why don’t you grab the limited-edition Valentine’s Day Toblerone for your loved ones?

However you wish to celebrate Valentine’s Day, Toblerone has got you covered.

HAPPY VALENTINE’S DAY!