Have you gone to the supermarket lately and checked out the shampoo aisle? You probably will notice a whole new line of Sunsilk shampoo products. This is their Co-Creations line.
Why “Co-Creations”? Well, Sunsilk has partnered with some of the best international hair experts to come up with a range of shampoo products that address just about every type of hair concern consumers have. These experts have done the tresses of top models and celebrities in different fields and by partnering with Sunsilk, they bring their expertise and knowledge of hair into each of the products in this Co-Creations line.
Our hair can no longer be handled by just one type of shampoo and conditioner. Situations change. Sometimes, we have hair that is limp and dry due to sun exposure. Other times, we suffer from dandruff. Still other times, hair could become damaged due to color treatments or other hair chemicals applied. In each instance, hair needs a different treatment to squarely address the concern at hand. This is why Sunsilk has this whole range of products, each one with a formulation targeted at a particular need.
Sunsilk sent me their Co-Creations line (plus the complete Creamsilk conditioner line to match as well) to try over the next few months. My kids and I just finished our old bottles of shampoo last night so we are excited to see how this Sunsilk line will work for us.
To help you out with your choice of shampoo next time you’re at the supermarket, let me walk you through a short guide.
Please note that the shampoo descriptions, representations as to what it can do for the hair, as well as contents of its formulation were lifted from Sunsilk’s press kit.
Damage Repair
Too much styling, too many different products and intense heat from frequent blowdrying can lead to damaged hair. Sunsilk teamed up with Bobsoho Salon of London, founded by Thomas Taw, famous for resuscitating damaged hair, to co-create this formulation to give back extreme smoothness and health to damaged hair. This particular shampoo has Olive Serum Nutri Complex that gently cleanses and gives care to the most damaged hair, while reconstructing beneath the hair surface and filling damaged cracks deep inside – layer by layer, strand by strand.
Hairfall Solution
I use this currently to prevent hairfall since I have long hair. I am happy with how it somehow minimizes breakage and amount of hairfall. Sunsilk teamed up with Dr. Francesca Fusco from NYC, world-class dermatologist and expert at understanding skin and scalp care, to co-create this formulation for visibly less hair fall. Enriched with Soya Vitamin Complex, it gently cleanses weakened, easily-broken hair, while reinforcing hair from roots to tips.
Strong and Long
Sunsilk teamed up with Paris-born Teddy Charles, creator of some of the world’s latest runway and premier fashion magazine looks, to co-create this formulation for strong (against breakage and split ends due to combing) and smoother hair. Enriched with Active Fruitamin Complex, it gently cleanses and refreshes hair, while penetrating it and fortifying hair fibers so it becomes up to 10x stronger and 3x smoother with boosted shine.
Soft and Smooth
Sunsilk teamed up once again with Bobsoho Salon, founded by Thomas Taw, famous for resuscitating dry hair, to co-create this formulation to make hair silky soft to the touch. Enriched with Ceramide Macadamia Complex, it gently cleanses and conditions even the driest and roughest hair, while acting as a softening agent to rebalance hair condition.
Smooth and Manageable
Sunsilk teamed up with Yuko Yamashita from Japan, creator of YUKO Hair Straightening, turning hair from unruly to manageable, to co-create this formulation for extraordinarily smoother hair. Enriched with Keratin Yogurt Nutri-Complex, it gently cleanses and coats hair strands to smoothen fluffy hair.
Anti-Dandruff
Sunsilk teamed up with Dr. Francesca Fusco from NYC, world-class dermatologist and expert at understanding skin and scalp care, to co-create this formulation for a dandruff-free scalp and beautiful hair. Enriched with ZPT Citrus Complex, it thoroughly cleanses and refreshes while purifying your scalp to start eliminatig dandruff from the first wash and protect the hair’s natural condition from dryness.
Straight and Sway
Sunsilk teamed up with Paris-born Teddy Charles, creator of the world’s latest runway and premier fashion magazine looks, to co-create this formulation for straighter hair full of natural movement. Enriched with Amino Collagen Complex, it cleanses your straight hair and gently relaxes your hair bonds, providing softness and suppleness to give it natural movement.
Each Sunsilk Co-Creations shampoo retails at approximately P89.00 per 200ml bottle.
