The TV is called the “idiot box” because viewers are fed TV and cable shows — a one-way experience for us who sit for hours watching the news, movies, or our favorite teleseryes. Not anymore! Digital TV opens up viewers’ experiences, allowing viewers and content creators to interact with those in the studios and immersing you virtually in whatever show you are watching. You can do so much more with digital TV than with analog TV!
ABS-CBN launched the Pinoy Interactive Entertainment (PIE) channel last May 23. PIE, the Philippines’ first multiscreen, real-time interactive TV channel, brings together BEAM, 917Ventures, tradigital entertainment company KROMA, and the country’s leading storyteller and content creator ABS-CBN. From 5 am to 2 am daily, PIE is accessible to 11 million digital TV households in Metro Manila, Cebu, Davao, Iloilo, Zamboanga, Naga, Baguio, and nearby provinces through partner station BEAM.