The TV is called the “idiot box” because viewers are fed TV and cable shows — a one-way experience for us who sit for hours watching the news, movies, or our favorite teleseryes. Not anymore! Digital TV opens up viewers’ experiences, allowing viewers and content creators to interact with those in the studios and immersing you virtually in whatever show you are watching. You can do so much more with digital TV than with analog TV!
ABS-CBN launched the Pinoy Interactive Entertainment (PIE) channel last May 23. PIE, the Philippines’ first multiscreen, real-time interactive TV channel, brings together BEAM, 917Ventures, tradigital entertainment company KROMA, and the country’s leading storyteller and content creator ABS-CBN. From 5 am to 2 am daily, PIE is accessible to 11 million digital TV households in Metro Manila, Cebu, Davao, Iloilo, Zamboanga, Naga, Baguio, and nearby provinces through partner station BEAM.
Cory Vidanes, ABS-CBN Chief Operating Officer of Broadcast, has this to say of PIE: “Here at PIE we are excited to introduce to you a new kind of viewing experience that combines the strengths of content and technology. We designed our shows for the young and young-at-heart! We made our programs interactive so viewers can participate through TV and mobile devices because we believe that they are integral slices of the PIE. Get ready for 21 hours of fun game shows, talent and variety programs, series, and talk shows every day in this new entertainment channel”.
The PIE channel can be accessed in any of these ways:
- Rescanning your Digital Box or DTT-enabled smart TVs
- Via its website (pie.com.ph)
- YouTube (https://youtube.com/iampieofficial)
- Sky Cable Channel 21
- GCash GLife (beginning May 28, 2022)
Here’s what you can watch right now on PIE, with more offerings coming in the future.
7AM: PIEsilog
Start the day with something you can watch while having breakfast. Everyone’s favorite neighbor, “Mayora” Frances Cabatuando of Home Buddies Facebook community, brings you relevant information, inspiring stories, and positive energy every 7 am at PIESILOG. With her are resident “Kikay” Sela Guia, “Kwelang Kuya ng Lahat” Tristan Ramirez, “Bibong Artist” Raco Ruiz, “Good Boy Charmer” Jae Miranda, and “VJ na Laging May Say” Eryka Lucas.
12 noon: Barangay PIE
Join the antics of “Ang Tito Mong Mayor” Mayor TV, “Ang Muse ng Barangay” Abby Trinidad, “Barangay Talak-Tokerist” Ruth Paga, “Sawsawera ng
Barangay” Sunshine Teodoro, “Barangay Queen Sirena” Inah Evans, “Barangay Sexy-Tary” Patsy Reyes, and “Sizt-mosa ng Barangay” Coco Cordero. Set in an ordinary Pinoy community, Barangay PIE offers off-center news in amusing and witty ways– the perfect break from tiresome work and school stuff.
4PM: PIEgalingan
A different kind of talent variety show, runs on air to celebrate the uniqueness of contestants not usually highlighted on TV. PIEGALINGAN hosts “G sa Lahat ng Gimik” and “Try-It” actor/streamer Ralph Malibunas, “Reynang All-Out ang Support” beauty queen/actress Sam Bernardo, and “Bidabro” and “Promotor ng Trip” actor/host Eris Aragoza will be around to cheer on the achievements of contestants, may they be big or small.
Aside from non-stop fun and entertainment, PIE’s winning block PIENALO offers an interactive experience wherever you may be in the Philippines, with numerous prizes at stake. You can enjoy this interactive experience via your mobile phone with “Goal-Oriented Achiever” Eian
Rances, “Ang Raketerang Breadwinner ng Visayas” Nicki Morena, “Happy-Go-Lucky Bunso ng TroPIE” Kevin Montillano, and well-loved chef, Ninong Ry. These PIENALO jocks understand how difficult certain choices can be and the realities of those from various backgrounds.
7PM: Pera o Bayong (POB)
Classic game show “Pera o Bayong” levels up on PIE with a new interactive format, with prizes given away every hour to viewers at home. On “Palong Follow,” PIE viewers will work together to find the Philippines’ next big digital content creator.
I was watching this episode with Tatay Victor who became the first POB winner last May 25. Watch this.
930PM: PIE Night Long
If you have the inner “Marites” in you, then PIE Night Long is your perfect evening partner. The program features buzz-worthy, modern Pinoy stories where you can share your views and feelings and be involved in the storytelling process. On “UZI,” the country’s first interactive teleserye, viewers have a say on what happens next and write the story together.
Hosted by “Fun-Loving and Woke Gen Z” Aaron Maniego, “The Hopeless Romantic Love Guru” Karen Bordador, and “The Sweet and Conservative Musician” Renee Dominique, PIE Night Long is a place where you can comfortably share your deepest fears and insecurities or your life’s greatest highs.
To celebrate the launch, PIE is giving away PhP 10 million in cash prizes to viewers for three months, starting from its launch date.
The channel also launched its official song and station ID last May 22, featuring artists KD Estrada, Alexa Ilacad, P-POP Girl Group BINI, Renee Dominique and John Roa.
KROMA Entertainment Chief Executive Officer Ian Monsod says that “whether on their TV sets, laptops, desktops, or mobile devices, PIE is accessible to Filipinos who want to try a new way to consume—and play with—the shows they love”.
Follow PIE (@iamPIEofficial) on Facebook, Twitter, Instagram and TikTok for updates.