The COVID-19 pandemic has made everyone realize that one really cannot have a great quality of life if one is sickly and unhealthy. Stuart A. Spencer, AIA Group Limited (AIA)’s Group Chief Marketing Officer, said that while more people in Asia have become more conscious of being healthy and well, there has been an increase in lifestyle-related diseases, accounting for more than 70% of deaths. In addition, the World Health Organization has warned that climate change will increase morbidity and mortality.
In a bold initiative, AIA , as the largest pan-Asian life and health insurer, is starting a movement called AIA One Billion to improve the health and wellness of individuals and help create a more sustainable future in Asia.
Through partnerships, events, community programs and campaigns AIA One Billion will encompass all interactions across AIA’s communities to engage and encourage everyone from all walks of life to lead healthier lifestyles and help secure a healthier planet. As a first step to kick-start AIA One Billion, a regional social media campaign has been launched to invite people to ‘Join the Journey’. People joining will be encouraged to take up activities that contribute to a longer and healthier life such as getting an extra hour of sleep, daily meditation, yoga, learning phrases in a new language, home cooking with your children, and even creating art.
AIA ambassadors across the region will also support the initiative and rally communities to take action and drive broad positive behavioral change.
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AIA aims to become a global leader in Environmental, Social, and Governance (ESG). AIA One Billion builds on its long-term strategy to make a difference in the sustainable development of its communities, and set clear goals in line with its ambition to be a global leader in ESG. As part of its ESG reporting, AIA will track, measure, and report on progress towards the goal to engage one billion people by 2030 to live Healthier, Longer, Better Lives.
Find out more about AIA One Billion at aia.com/aiaonebillion