A new face has joined the ranks of XTREME Appliances ambassadors. Actress and fashion icon Heart Evangelista is the newest face, joining Senator Manny Pacquiao and Manila Mayor Isko Moreno Domagoso.
With her 24 years of experience in the entertainment scene and one of this generation’s most prized stars, Heart has done it all. She has starred in multiple TV series and movies, attended the biggest international fashion weeks, graced international and local magazines, won various awards, and created a huge impact on social media. This year, she is ready to be the ambassadress of a local appliance brand that has been providing affordable yet high-quality products for every Filipino household.
“I am so excited about my endorsement with XTREME Appliances. It is such a good collaboration,” Heart said during her endorsement shoot.
Stephen Cheng, VP for Marketing, XTREME Appliances says “Heart Evangelista-Escudero is an icon and we believe in her star quality and impact on Filipinos. As we continue to grow as a brand, we want to solidify our name to be a brand fit for a modern Filipino lifestyle. Times are changing and things are constantly evolving and we are glad to have Heart as the brand’s newest face. We are just so excited to continue our mission in bringing comfort, convenience, and efficiency to every Filipino household with our new brand ambassadress”.
As a wife, Heart puts importance on quality and affordability and she considers these when thinking of purchasing a product or service. She says, “Aside from wanting to live a really good lifestyle, we also want to be smart about our money. We deserve quality and I am glad that there are companies that give us quality products — that is so important, you know, we are all hardworking, we all have to pay our bills. I am just so for being smart about your purchases and really making sure that everything is quality.” As their newest ambassador, Heart will be promoting the brand’s mission: to provide quality yet affordable appliances for every Filipino and to leverage the Filipino lifestyle through technology and innovation.
Since the pandemic started in 2020, consumers’ lives have drastically changed. Our incomes, livelihoods, careers, and purchasing habits have all changed drastically. People have become more frugal, postponing many planned purchases or trips. XTREME Appliances fills that need by providing quality products at an affordable price.
XTREME Appliances’ first-ever TVC featuring Heart is set to be released in the last quarter of 2021, showcasing the modern Filipino lifestyle through innovation, quality, and affordability. With the introduction of their new brand ambassadress, XTREME Appliances is ready to take their game to the next level by introducing new products, nationwide campaigns and concept stores opening, and stronger marketing efforts.
You can find XTREME Appliances here:
Website: http://www.xtreme.com.ph/shopnow
Facebook: https://www.facebook.com/XTREMEAppliances/
Twitter: @XTREMEAppliance
Instagram: @xtremeappliances
TikTok: @xtremeappliances
They are also on Lazada and Shopee.