As a Mom, I know how much of our energy can be spent washing clothes. I’m lucky. I have a washing machine and someone who helps with the laundry. But so many other mothers of less fortunate circumstances don’t. They need to work hard for other people in order to earn money and still have to wash (often by hand) their family’s clothes when they come home. These mothers often have to set aside quality time that they could have spent with their family because there are chores to do — cooking, cleaning, teaching their kids.
It was right and just in time for Mother’s Day then that many of these mothers were given a respite. Partnering with supply chain outfit CEVA Philippines, Electrolux Philippines donated 200 washing machines to chosen mothers, communities, and organizations.
Called “Love You Loads”, the donation program involved GMA Kapuso Foundation and Gawad Kalinga’s beneficiaries and programs. At a simple turnover ceremony at the Electrolux office, Electrolux Philippines Country Marketing Manager Andrea Soto-Pionilla said that May is “the time where we recognize and share our appreciation for mothers and all the hard work that they do.”
CEVA Philippines, as Electrolux Philippines’ logistics partner for several years now, will take care of transporting the washing machines to wherever it needs to go.
With us at the event was one mother chosen to receive a washing machine. She told us a little about how she took care of her family (6 children plus her husband and her). Here’s her story:
I loved the personal touch at the “Love You Loads” event. We were all given blank cards so we could write a personal dedication that would go with each washing machine for a mother. I am sure those mothers would appreciate not just getting their own washing machine, or be able to wash clothes using a washing machine at a center or organization, but that they also heard from some mothers like us who wish them well as the nurturers of their homes.
