Electrolux celebrates 15 years in the Philippines with the launch of its FashionCare campaign

It was a Filipiniana-inspired night as Electrolux celebrated its 15-year presence in the Philippines with its brand ambassadors, dealers, distributors, and friends. Dubbed ‘Pamana’ (heritage), the evening gala’s guests came dressed in modern Filipiniana attire and to witness the launch of its FashionCare Campaign, a new experience in clothing care.

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Make your home summer ready with Electrolux appliances

Summer is a great time to do things at home that you could not do during the school year, especially with small kids around. While it means that the kids will spend more time at home (meaning, someone is always calling Mom), it also frees mommies up from school-related activities. For me, summer is always a time to spring clean, declutter the house, and try to spruce it up. At a recent Make Your Home Summer Ready event with Electrolux, I got really helpful home decor tips as well as a glimpse of the latest Electrolux appliances that make housework even more convenient and simple.

Electrolux summer line of appliances

 

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Contests: Save, Share and get a chance to Win an Electrolux Washing Machine

Electrolux just launched two (2) fun contests and up for grabs are their popular washing machines.


Simple to Save Contest (Aug. 11 – Oct. 15, 2014) EXTENDED!

Electrolux understands that for busy Moms, Dads and even singles living by themselves, doing the laundry can be a daunting task, especially if time is precious for you and saving money is up there in your priority list. . “Electrolux understands that every peso and second counts,” said Andrea Pionilla, Marketing Manager of Electrolux Philippines. “This is the reason behind Delightful-E Simple. We want to help moms save not just money but also their precious time by making their everyday tasks delightfully simple and easy.

On their Facebook page, Electrolux has a Savings Calculator app. They created this to show us that even small amounts of savings add up. This easy-to-use Facebook app actually helps you track laundry expenses and savings.

Four (4) Electrolux twin tub washing machines will be given away to four lucky users. Here’s all you need to do.

1. Like the Electrolux Facebook page facebook.com/thelittlewhitebook

2. Calculate your laundry savings using the Savings Calculator

3. Hit the Share button found in the result page

4. In the caption, type in what you plan to buy using your laundry savings and include the hashtags #DelightfulE and #SimpleToSave and post it on your Facebook page.

The four winners of the twin tub washing machines will be announced after October 15, 2014.

Simple to Share Contest (Aug. 1 – Sept. 30, 2014)

If you did not know about it, Electrolux has an annual clothes donation drive. But this time, they have brought it to a new level. Instead of just collecting clothes for calamity-stricken survivors, Electrolux has now teamed up with Gawad Kalinga to turn unusable donated clothing into baby quilts! We call that retazo, di ba? That’s such a brilliant idea because I know I would have nowhere to donate old prom dresses or party gowns. Why not indeed turn these and other unusable items like torn pants or dresses, save the good parts of the cloth and convert them into usable quilts for babies in orphanages and other communities. Imagine, behind each quilt piece is its own little story. That is really something.

Now, here is how you can not only join the Electrolux contest but also share your own story.

Four Electrolux twin tub washing machines will be given away to four lucky winners who will join the Simple to Share Instagram and Twitter contest. Here are the mechanics:

1. Take a photo of a special piece of clothing you are willing to donate

2. Write down why it’s special to you and why you are donating it

3. Use the hashtags #Delightful# and #SimpleToShare and tag @ElectroluxPH when you post the photo on Instagram and/or Twitter

Enjoy Delightful-E Yummy and Easy Culinary Dishes with Electrolux Kitchen Appliances

At a recent cooking show at Electrolux’s headquarters at Bonifacio Global City, I was treated not just to an introduction to their newest line of kitchen appliances but also to special and surprisingly easy culinary dishes from the kitchens of Electrolux’s brand endorsers.

Mom and daughter duo, Cheska and Kendra Kramer; celebrity chefs Rosebud Benitez and Bruce Lim; and mompreneur and co-SoMom Janice Villanueva shared their favorite family dishes using the different appliances that Electrolux has for the kitchen.

The conference rooms of Electrolux HQ were magically transformed into a home setting, complete with a living room area, a dining table with plate settings and a fully furnished kitchen! Kudos to whoever transformed this corporate space into home, sweet home!

Chef Bruce Lim and Janice Villanueva were on hand to demonstrate their selected family famorite dishes.

Janice whipped up her Quick Bangus Belly which turned out to be a really quick and easy dish to prepare. After preparing the bangus belly, Janice just popped it quickly into the Electrolux range’s oven area and shortly after, it was already done. This dish can likewise be used on the Electrolux toaster oven. Much as I wanted to try it though, I was afraid to do so only because it had anchovies (I’m allergic to it!). But all the bloggers who taste-tested it said it was yummy.

We next got to see the dish that Chef Bruce Lim whipped up – Creamy Adobo Penne Pasta. I could not believe that adobo could become a pasta ingredient! Really, it never crossed my mind. But listening to Chef Bruce show us how easy it was to convert leftover adobo into a delicious pasta dish was so informative.

This was DELISH! A new dish to try!

While watching Chef Bruce, I could not help but ogle the induction cooking range he was using. I’ve always wanted one and was already thinking of getting even just a single burner one in an appliance store once. The benefits of cooking without using gas (I’m terrified of fire) plus no risk of getting burned by flames were attractive enough for me. This Electrolux induction cooking range has four induction zones for quick and flameless cooking. It also features a 61L electric oven and grill.

The other one that caught my eye was the Electrolux NutriFresh refrigerator. This was interesting for me — light affects the freshness of vegetables and fruits in the chiller! And when fruits and veggies lose their freshness, we know that we also lose most of the vitamins and nutrients that come with them. Electrolux designed its refs using a patented NutriLight feature that keeps fruits and vegetables fresher and crisper longer than ordinary refs.

Emcee Delmar explains the features of the Electrolux ref

This ref’s middle section opens up when pushed slightly to reveal a recessed place where cold drinks can be placed for kids’ easy reach. They need not open the entire ref and bring hot air in each time the door is opened. That also saves on electricity costs because the cooling system need not work overtime to keep the ref at its ideal temperature. And one more thing. See that scribbling on the upper left of the ref? The ref’s surface is writable! Just use a water-based pen and you can leave notes around for the hubby, wife or kids without having to put a paper note and magnet on the door.

Electrolux also has a Powermix Silent Blender that functions powerfully with a very low noise level. More than just a blender for smoothies and juices, it also comes with a grinder for dry food such as coffee beans and nuts that health buffs can add to a daily, healthy drink.

There are so many more Electrolux kitchen appliances to choose from – microwave ovens, dishwashers, rice cookers and more. Of course, we know that they also go beyond the kitchen and carry convenience appliances for just about any part of the home.

Don’t forget to check the Electrolux weekly contest over at Instagram and Twitter. Joining is easy:
1. follow @ElectroluxPH on Instagram and Twitter
2. Take a photo of a delightfully delicious food that reminds you of home
3. Add a catchy caption that explains why the dish reminds you of a hearty home
4. Use the hashtag #DelightfulE and tag @ElectroluxPH

An Electrolux appliance will be awarded to one lucky winner weekly.

Electrolux Phils.
Website: www.electrolux.com.ph
Facebook Page: www.facebook.com/thelittlewhitebook
Twitter: @electroluxph
Instagram: @electroluxph

Electrolux HUSH Happier at Home

I have a blender and two (2) vacuum cleaners at home. They do their job but I do not use them all the time. Why? Because the volume level is just too high for my low-noise tolerance ears.

See this little baby that looks like R2D2, the cute robot of Star Wars fame? It’s the newer of my two vacuum cleaners.

It does its job; it can handle both wet and dry cleaning. Almost perfect — save for its terrible noise level which cannot be adjusted. The first time I turned it on while trying to vacuum away the cobwebs from our bathroom ceiling, I almost went deaf. Because our bathroom was enclosed, the cacophony surrounded the entire small space, amplifying what was already very loud noise to begin with. Add to that the fact that it strongly ejected very warm air while it was running, making me wonder whether all that air being emitted was clean or whether some of the dust it was sucking in was being thrown back out into the air.

And this is my current dilemma. I need our home to be as quiet and as clean as possible.

You see, my husband just recently underwent a surgical operation. We spent our Valentine’s Day in the hospital. It has not been a week yet since we’ve come back home after spending two long weeks there and everyone around, including the kids, are tiptoe-ing around trying to be as quiet as possible so our patient can get his much-needed sleep (because who says you can sleep decently in a hospital, right???). I also know that sudden loud noise is jarring to the ears and can elevate blood pressure unnecessarily.

While we were away, the house went through general cleaning so our vacuum cleaner was put to good use. But now that our patient is home, he needs to rest most of the day and yet the room where he is in as well as the rest of the house need to be regularly cleaned to keep it free of dust to minimize risks of infection. How do I do that with my fully functional but extremely noisy (and possibly less-than-clean) vacuum cleaner?

His diet also requires a lot of fruits and vegetables so we have resorted to blending smoothies so he gets a good concentration of them. Wouldn’t it be neat if I had a silent blender to replace this 20-something year old blender of mine?

My dilemma may soon be over if I can get my hands on either or both of these Electrolux products:

#1 – The Electrolux Powermix Silent Blender

Showing the silent settings of the blender

Force without the noise…

#2 – The Electrolux Ultra Silencer Green
Silent but strong…
With attachments

Tops for me is the silent feature. Imagine the joy of being able to vacuum, for example, the patient’s room without disturbing his nap, or running the blender in the nearby kitchen without fear of disturbing him. For the Ultra Silencer Green, I love the fact that it cleans the exhaust air by more than 99.99% before releasing it again into the atmosphere. When I now have to be extra careful about sanitation, food handling, and contamination of whatever sort, such green features are always a PLUS for me.

In a sense, our life has changed. Weekends in the past were spent with the kids at home and sometimes with us going out to a family lunch or dinner. That is not possible for now as we always need to consider the needs of our patient. But the weekend is slowly becoming more special in a different way. It is becoming a time when family really comes first, when the patient who used to care for us and our needs now needs caring. It is the time when we have the most opportunity to show our love even in the worst of times. So having a quiet, relaxing weekend is part of that ambience that we are trying to foster.

It would be a wonderful opportunity to be able to use something like the Electrolux Ultra Silencer Green or the Electrolux Powermix Silent Blender to help us care for our loved one in a relaxed, quiet way. These 2 powerful but quiet appliances remind me of the saying “Silent waters run deep”. Indeed.

Find out more about the silent Electrolux products and its other offerings on their official website.
Follow @electroluxPH on Twitter.

The “Live, Love, Firande! Electrolux Photo Contest” lets you share your moments of celebration

Life is always a celebration. The fact we are able to wake up every day is already cause for celebration. That’s why the theme of one of my blogs is: Live, Love, Laugh.

I’m sure you have tons of digital photos in your computer or digital media of memorable moments in your life that are causes for celebration, right? After all, we Pinoys really love to celebrate everything – a birth, birthday, baptism, marriage, anniversary, barkadahan days, graduations. You name it, we Pinoys have probably celebrated it in some way. Even vacations are filled with tons of photos.

Why not share those photos with the world so they can see how the Filipino celebrates life? There’s a way to do that now. And it gives you a chance as well to win something from Electrolux which is celebrating its 10th anniversary presence in the Philippines.

Electrolux is a Swedish brand and in Sweden, the term for Celebration is Firande. They’re launching a photo contest where you can share all sorts of photos – from remarkable achievements and important personal milestones to fun, family vacations and exciting getaways with friends.

How me and my girl friends celebrate and bond

Photo Contest Mechanics

Here’s how to join the “Live, Love, Firande! Electrolux Photo Contest”:

1. Visit the “Live, Love, Firande! Photo Contest” tab of the Little White Book Facebook page from April 1, 2012 to May 20, 2012 and fill out the required participant details.

2. Submit your Firande photo along with your answer to the question, “What’s worth celebrating to you?” in 50 words or less.

3. All qualified photo entries will be uploaded in the Live, Love, Firande! photo album of the Little White Book Facebook page and will be featured in a commemorative 10th anniversary advertisement in leading newspapers, magazines and TV seen nationwide.

4. Get a chance to vote for your favorite among the Top Ten Firande photos from May 28 to June 10, 2012.

5. The top 3 Firande photos will get a chance to win exciting prizes from Electrolux Philippines including Electrolux appliances and a luxury and travel package.

Updated May 5, 2012:

Prizes at Stake 

1st Prize – 3D/2N stay at Makati Shangri-la Hotel with P35,000 worth PAL Travel Certificates
2nd Prize – Electrolux Kitchen Showcase: EGG7422S Built in Hob, EFT9510X Hood, ETB 2603SC No Frost Refrigerator, and EMM2007X Microwave Oven
3rd Prize – Electrolux ESV112CRC-A4 Inverter Split Type Air Conditioner

Follow Electrolux at www.electrolux.com.ph
Like them on Facebook at facebook.com/thelittlewhitebook
Follow them on Twitter at twitter.com/ElectroluxPH