Watsons supports your health through its #GetActive campaign

Everyone wants to be healthy. Many know what it takes to be healthy. But so much less actually do something about becoming healthier. True?

Busyness and a hectic lifestyle gets to a lot of us and sometimes, activities meant to make us more active and healthy are set aside. In a research conducted by Watsons Insights on Shoppers Experience (WISE), a research division of the A.S. Watson Group, 66% of Filipinos believe they know about health but 57% do not exercise regularly to stay healthy. Reasons could vary from hectic work schedules to family duties,  household chores, and guess what….even traffic!

These were reasons enough for Watsons to launch their #GetActive campaign. The point of this campaign is to get Filipinos active by starting with small lifestyle changes. Many who have failed to maintain an active lifestyle do so because they want to start out big (aim to be a triathlete, work out for hours at a gym, own fancy gym equipment, and similar goals. But people who fail to achieve these goals tend to slack and go back to their sedentary ways.

 

Sam Ajdani, Samantha Purvor, Watsons Grp Mktg Mngr Karen Fabres, Grp Trading Mngr Emil Perez, Cat Mngr Rossana Bonifacio, Cat Mngr Vanessa Chua, Dr. Mitzi Reodica, Mktg Dir Viki Encarnacion, Mktg Mngr Krista Tan, Mktg Sup Helen Capunong, An
Watsons team with celebrity guests and emcee: Sam Ajdani, Samantha Purvor, Karen Fabres, Emil Perez, Rossana Bonifacio, Vanessa Chua, Dr. Mitzi Reodica, Viki Encarnacion, Krista Tan, Helen Capunong, Ann Arlas

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Watsons’ Kiss Aging Goodbye campaign helps women fight aging signs

Many beauty tips say that one should be conscious of “aging” not at 30 or 40 or 50 but as young as one’s 20s. So true!

Just think…..why do some young women already look old while some much older women do not look their age? One big factor is how their skin looks.

Our skin is the largest organ in our body, covering our entire skeletal system. The extent of care we give it will show up starting in our 40s but we can minimize those effects if we begin taking care of our skin much earlier. We can prolong the suppleness and elasticity of our skin, prevent very deep wrinkles, lessen those fine lines around the eyes and mouth, and even keep our pores closed much longer.

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Experiencing the Watsons challenge to take the Switch Test

Question: If you could save up to 80% on body lotion, 60% on body scrub, and 55% on a hair iron, would you switch brand? 

I would likely consider it strongly. After all, as a mother with a large family and a limited budget, little savings here and there mean I can use the savings for other things or just keep it for a rainy day.

Watsons also aimed to answer this question as they conducted switch tests in major cities around the country with unbranded booths and making customers try out two products per category — a Watsons brand and a leading competitor. So we could experience the Switch Test ourselves, they also made us go through several brand tests at a recent event.

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