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Digital short films from Sun Life inspire financial freedom

Great story plots have a way of motivating and moving people to act. And storytelling through short videos can be quite effective because of its ‘hugot’ (heartpulling) effect. Combine this with the viral potential of social media and these digital films can go a long way towards reaching more Filipinos. This is the strategy chosen by Sun Life to spread its financial literacy and inspire more Filipinos to seek financial freedom.

Five years ago, I was present at Sun Life’s event that launched the first generation of Sun Shorts. Recently, Sun Shorts 2 was launched, featuring another three (3) new digital shorts.  Like its predecessor, Sun Shorts 2 focuses on themes that have to do with relationships and how they inspire us to seek financial security for our loved ones.

Each of these Sun Shorts will be released in the succeeding weeks. The first one, “Waves”, is already out and features a story about enduring love that will tug at the heartstrings of millennials. In this film, Marco is a surfing instructor who lives a carefree life until he falls in love with Amanda. The film shows their developing relationship and the challenges that both face with Marco being carefree and Amanda being more business-minded. Will their love endure?  “Waves” by Zig Marasigan gives a peek into the lives and hearts of millennials.

Watch Waves here. It affected even me.

 

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