Globe Telecom Archives - The Philippine Beat

At a recent blogger event, we were introduced to the 2012 line-up of Globe Tattoo@Home.

At the launch was Ford Supermodel of the World 2010 Danica Flores Magpantay who is Tattoo@Home’s newest brand ambassador. Danica’s mom, Lala Flores, was herself the 1990 Supermodel of the World-Philippines winner who is now making a name for herself as a celebrated makeup artist.

The main feature of Tattoo@Home plans is its customization. Depending on how you use the internet, whether you are just a light user or an ultra heavy user who demands faster speed and more bandwidth, there is a plan you can choose from.

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The barebones, cheapest plan is only P999/month (internet only) with speeds up to 1MBPS. Plans P1,099 to P6,299 are internet and landline bundles with speeds ranging from 1-15MBPS and from 3-5 users. Calls to Globelines and Globe DUO subscribers are FREE for these plans. Plans starting with P1,299 also come with a free wifi router.

Now, if you and your kids download large files, play games like WOW or other image-rich games, or want a smooth streaming experience for music and videos, check out the Tattoo Torque Plans that all come with free landline and wifi router.

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And for those who want to surf using 4G connection, there’s still the Tattoo Wimax plans:

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Watch out for Globe Telecom’s aggressive expansion over the next 5 years which will see it building an entirely new network infrastructure to address the growing data usage of mobile subscribers.

In a grand launch headed by none other than Globe’s President, Ernest Cu, media and the tech community were introduced to Globe Telecom’s most aggressive telecommunication network modernization and expansion project.

Globe President Ernest Cu

Cu told us that when their network infrastructure was put up, it was primarily meant for SMS and calls. But these past years, they had seen a significant drop in SMS and calls. In fact last Christmas, they found that more people were communicating through Facebook and greeting each other there than calling or texting.

Globe will be investing US$ 90 M over the next 5 years (US$70 M of that to be spent in 2012/13) in order to put up a structure that will be able to handle the exponential data traffic that smartphones are now handling. Roughly 90% of its BSS and BI platforms covering billing, campaign management, front-end systems and enterprise data warehouse will be replaced by the new network infrastructure. Cu says that Globe subscribers should expect faster response to customer requests, convergent billing, better credit control, quicker time-to-market for new products, and better analytic models to support campaigns.

This does sound like good news but as a subscriber to both of the major mobile carriers as well as one who has tried various internet service providers, I take all expansion announcements with a grain of salt. In the end, the test of the pudding is in the eating. Will currently dissatisfied subscribers who complain of dropped calls, slow internet connection, billing woes and the like really get the service they deserve and pay for?

I really hope this time we do. The next 5 years will be a test of whether Globe’s planned expansion will become a promise come true.