Bata at SM Makati

3D Vizion: 3D without the glasses

Do you love to watch 3D movies but hate having to don those red and blue glasses? Join the club!

My kids don’t particularly like 3D glasses either. We donned them when we watched Avatar and while the ones we got were the expensive, sunglasses type, they were heavy. Besides, if you already wear glasses, how can you put another pair of glasses over your glasses?

Now, think of what this company did. Imagine that instead of putting those 3D glasses over your eyes, they put a giant pair of those glasses over your TV screen? And now you can sit in the comfort of your home or watch similar screens in advertising walls, glasses-free? Well, if you already wear glasses, you need not take them off. How about that?

In a nutshell, that’s what 3D Vizion has done.

Taking a ground-breaking technology that uses the best of high-definition 2D technology and the latest in 3D technology, it came up with a platform that uses glasses-free 3D screens. While TV screens are flat, glasses-free 3D screens redefine one’s viewing experience. The screen is now transformed into a living playground that emphasizes colors and redefines the depth of field. Everything comes alive.

Over the years, the influence of TV has diminished as more people now turn to the internet and even YouTube for many things that used to be TV’s monopoly. By introducing 3D screens, interest can be drawn back to TV. Advertising can be that much more interesting.

According to Katrina Bantug, President and CEO of 3D Vizion, this product is so revolutionary as of now that 99.8% of the world has not yet seen these screens. Their company has caught the attention of advertisers, most of all, because of the audience-gathering potential that it shows. Katrina says “A US study discovered that when used in a mall, the sales of the brand featured in the glasses-free 3D screen went up at least 12% in addition to the store reporting a 34% increase in consumer traffic.”

Katrina Bantug

Bloggers were treated to a wall of 3D screens that played several commercials in a loop. I would have wanted to post here what it looked like but apparently, my videocam could not replicate the effect of the 3D screens. Suffice it to say that we were all awed at how commercials seemed to jump out of the screen. We watched an iPhone turn on its base, coins seemed to jump out of a treasure chest, a cartoon clip, a forest path, and many more come alive on 3D.

Another surprise was finding out that this company is a fully-operational Filipino firm. Why the Philippines and not some other more developed Southeast Asian country? Katrina answers back, why not the Philippines? Truly, why not!

Naturally, as of now, advertising costs on 3D screens are more expensive than regular advertising on LED screens. But Katrina says that it is not just a matter of comparing pesos with pesos; rather, the added attraction of watching a product commercial on 3D translates into more sales as their study shows. And economies of scale are sure to bring these costs down over time as more companies discover the drawing power of 3D screens.

3D Vizion is founded by Katrina Bantug, Mohan Kulkarni and backed by DEMIKK Holdings, Inc., represented by Ruben Tiu. For more information about the company, its products and services, contact Susana Eslava at (02) 695-1111 or (02) 706-7999 or visit their website, www.3dvscreens.com.