Bata at SM Makati

3D Vizion: 3D without the glasses

Do you love to watch 3D movies but hate having to don those red and blue glasses? Join the club!

My kids don’t particularly like 3D glasses either. We donned them when we watched Avatar and while the ones we got were the expensive, sunglasses type, they were heavy. Besides, if you already wear glasses, how can you put another pair of glasses over your glasses?

Now, think of what this company did. Imagine that instead of putting those 3D glasses over your eyes, they put a giant pair of those glasses over your TV screen? And now you can sit in the comfort of your home or watch similar screens in advertising walls, glasses-free? Well, if you already wear glasses, you need not take them off. How about that?

In a nutshell, that’s what 3D Vizion has done.

Taking a ground-breaking technology that uses the best of high-definition 2D technology and the latest in 3D technology, it came up with a platform that uses glasses-free 3D screens. While TV screens are flat, glasses-free 3D screens redefine one’s viewing experience. The screen is now transformed into a living playground that emphasizes colors and redefines the depth of field. Everything comes alive.

Over the years, the influence of TV has diminished as more people now turn to the internet and even YouTube for many things that used to be TV’s monopoly. By introducing 3D screens, interest can be drawn back to TV. Advertising can be that much more interesting.

According to Katrina Bantug, President and CEO of 3D Vizion, this product is so revolutionary as of now that 99.8% of the world has not yet seen these screens. Their company has caught the attention of advertisers, most of all, because of the audience-gathering potential that it shows. Katrina says “A US study discovered that when used in a mall, the sales of the brand featured in the glasses-free 3D screen went up at least 12% in addition to the store reporting a 34% increase in consumer traffic.”

Katrina Bantug

Bloggers were treated to a wall of 3D screens that played several commercials in a loop. I would have wanted to post here what it looked like but apparently, my videocam could not replicate the effect of the 3D screens. Suffice it to say that we were all awed at how commercials seemed to jump out of the screen. We watched an iPhone turn on its base, coins seemed to jump out of a treasure chest, a cartoon clip, a forest path, and many more come alive on 3D.

Another surprise was finding out that this company is a fully-operational Filipino firm. Why the Philippines and not some other more developed Southeast Asian country? Katrina answers back, why not the Philippines? Truly, why not!

Naturally, as of now, advertising costs on 3D screens are more expensive than regular advertising on LED screens. But Katrina says that it is not just a matter of comparing pesos with pesos; rather, the added attraction of watching a product commercial on 3D translates into more sales as their study shows. And economies of scale are sure to bring these costs down over time as more companies discover the drawing power of 3D screens.

3D Vizion is founded by Katrina Bantug, Mohan Kulkarni and backed by DEMIKK Holdings, Inc., represented by Ruben Tiu. For more information about the company, its products and services, contact Susana Eslava at (02) 695-1111 or (02) 706-7999 or visit their website, www.3dvscreens.com.

Bata at SM Makati

Cirtek Holdings debuts on the Philippine Stock Exchange

(Disclaimer: My posts about any publicly listed corporation should not be construed as a buy/sell recommendation. Any person interested in stock investments must do his/her own due diligence review before deciding to buy or sell.)

I was invited recently to the debut of Cirtek Holdings Philippines Corp. (Cirtek) on the Philippine Stock Exchange (PSE).

(L-R) PSE President/CEO Hans B. Sicat; Cirtek VP/Director Nicanor Lizares; Cirtek Chairman/President Jerry Liu; Vice President of the Republic of the Philippines Honorable Jejomar Binay; PSE Chairman Jose T. Pardo; and CVCLaw Senior Partner and Former National Defense Secretary Avelino Cruz, Jr (photo taken from Cirtek Holdings website)

Cirtek’s listing (which carries the stock symbol “CHIPS” on the exchange) came on the heels of a very successful initial public offering (IPO) which saw the stock oversubscribed over 4 times.
Because I did not know much about Cirtek (goes to show how long I’ve been away from the corporate world), I tried to google a little bit about the company.
Cirtek Holdings is the holding company of two wholly-owned subsidiaries namely Cirtek Electronics Corporation (CEC) and Cirtek Electronics International Corporation (CEIC). Both subsidiaries are involved in the assembly and testing of electronic devices. Cirtek was organized as a Philippine corporation on Feb. 10, 2011. Its recent IPO generated PhP 295.14-M which consisted of 42.16 million common stock representing 26% of its total issued and outstanding stock. The success of the IPO offering, considering that the offer period only lasted from Nov. 8-14, 2011 showed the public’s positive acceptance of the stock.
Here’s a short interview I conducted with Cirtek’s Chief Financial Officer, Anthony Albert Buyawe, who I discovered was an ex-SGV person like me.

Cirtek does not produce ordinary chips. They make specialized chips that are used in laptops/tablets, defense industry (their lips remained sealed as to exactly what defense technology), auto industry, and medical industry, among others.
How well did it do? Well, on opening day last Nov. 18, the stock closed at P7.95, up from its P7 per share IPO price.
When asked if Cirtek benefited from the floods in Thailand, Cirtek was circumspect, stating that they were saddened by what happened in Thailand but acknowledged that they were indeed negotiating new contracts from flood-hit Thailand. Four of these contracts have been concluded and another 6 could be finalized by end of 2011 or early 2012.