Globe and NABU partner to help develop the reading skills of Filipino youth

Despite the Philippines having an average basic literacy rate of 95%, there are still pockets of illiteracy in different regions, especially in rural and remote areas that are hardest to reach by educators. Illiteracy is a key issue that hampers an individual’s ability to function in society. It limits employment opportunities and perpetuates the cycle of poverty.

Recognizing the crucial role literacy plays in uplifting lives, Globe has partnered with NABU, a reading app and mother tongue publishing platform that makes literacy accessible to children globally. 

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Cleene CLIO celebrated World Oral Health Day by making clean teeth possible for families

Cleene CLIO celebrated World Oral Health Day this year by promoting good oral hygiene for Filipino families through their wide range of affordable and quality toothbrushes.

A product of proudly Filipino company PHILUSA Corporation, Cleene CLIO has been an ardent supporter of this global oral health initiative, especially with oral care that was given less priority during the pandemic when accessibility to dentists and visits to oral health facilities were challenging at the height of the lockdowns.

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Beko’s SteamCure Hygiene+ washing machine uses steam to loosen stains and dirt

Growing up, I already knew that hot water helped loosen stubborn stains and dirt on clothes. We did not have a washing machine then but I saw our helper pour hot water on our clothes and leave it soaking before washing them by hand. Many years later, when we already had a washing machine, we still soaked stained clothes in hot water before running them through the wash cycle.

Moms and single men and women are so lucky these days with appliances that make housework a whole lot easier. Doing the laundry with a feature-filled washing machine is one of them.

Beko recently launched its line of automatic washing machines.  Its line of Beko SteamCure Hygiene+ automatic washing machines releases steam at the bottom of the drum even before the wash cycle starts.

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Join the Philippines’ first Filipino Family WellBeing Conference (FFWC)

The Filipino family has been extremely challenged during this COVID pandemic. Almost overnight, lives changed. Businesses closed down, some permanently. Many breadwinners lost their jobs or had to take a cut in pay. Children stopped schooling. And worse of all, many had to experience the loss of loved ones to the virus. It also did not help that even before the pandemic hit us, Taal Volcano erupted, causing suffering and affecting the lives of those in the surrounding areas.

According to the Asian Development Bank (ADB), 73.5% of Filipino households had at least one member of the family experience job loss or workload reduction. This resulted in financial instability, with 85% of households experiencing financial difficulty during the pandemic.

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The SAFE STEPS Kids programme teaches kids safety measures while watching Cartoon Network

Who doesn’t know the Powerpuff Girls? As the mom of four growing kids some years back, I still remember how they were hooked on Cartoon Network and one of the shows they watched all the time was the Powerpuff Girls. Well, the Powerpuff Girls and more of their Cartoon Network buddies are back again, not just to save the world, but to SAVE OUR KIDS!!!

Partnering with Prudence Foundation and the International Federation of Red Cross and Red Crescent Societies, Cartoon Network will be bringing crucial safety information to our kids on their cable channel. Twelve videos, each about 50 seconds long, will feature three topics: disasters, first aid, and road safety. The Powerpuff Girls start off the series with videos on how to stay safe during disasters. Later in the year, We Bare Bears will be featured with first aid tips; and characters from The Amazing World of Gumball will tackle road safety.

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Plan your vacation with Singapore Airlines and MasterCard during their Midyear Travel Fair this July 2016

You can now see the world on ridiculously affordable prices as Singapore Airlines and MasterCard, together with SilkAir, the airline’s sister carrier, launch the largest nationwide Mid-Year Travel Fair from July 8-31, 2016. By availing of this promotional deal, you also get a chance to win a trip to Germany or South Africa. But I am getting ahead of myself….be sure to read till the end.

Masflex celebrates 25 years in the Philippines with a wide range of cookware and kitchenware

When a brand celebrates 25 years of existence in the Philippines, you know that not only are they here to stay but that they have grown and expanded throughout the years to provide even better options for their customers.

At a recent celebration of Masflex‘s 25 years of cookware and kitchenware innovation in the Philippines, I feasted on the wide variety of cookware that was laid out in a long table to showcase just how much Masflex cookware and kitchenware has already evolved since its humble beginnings in 1989 when it began with chrome organizers and nonstick fry pans with wooden handles.

That day, I arrived at the event quite early. Perfect! I had a lot of time to myself to check out the different cookware collections Masflex had developed over the years as well as personally meet Nancy Reyes-Lumen, Masflex’s brand ambassadress, whose name and face is very well known in the culinary industry and who, as we all know, comes from the famous Reyes clan that owns The Aristocrat restaurant. She actually approached me to say hi just before the event formally started (see why the early bird catches the worm?). 🙂

With THE Nancy Reyes-Lumen

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Experiencing the Watsons challenge to take the Switch Test

Question: If you could save up to 80% on body lotion, 60% on body scrub, and 55% on a hair iron, would you switch brand? 

I would likely consider it strongly. After all, as a mother with a large family and a limited budget, little savings here and there mean I can use the savings for other things or just keep it for a rainy day.

Watsons also aimed to answer this question as they conducted switch tests in major cities around the country with unbranded booths and making customers try out two products per category — a Watsons brand and a leading competitor. So we could experience the Switch Test ourselves, they also made us go through several brand tests at a recent event.

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You Can & You Will: A campaign that gives women the power over cervical cancer

Did you know that…

* Cervical cancer is the second leading cause of cancer deaths among Filipinas?

* 7 Filipino women die DAILY of cervical cancer?

* 2 out of 3 Filipinas diagnosed with cervical cancer may die within 5 years?

While that may sound like a death sentence, IT ISN’T…..if we know how to harness our power over cervical cancer.

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GSK launches its Asthmalaya campaign for World Asthma Day

Asthma is not a joke and I personally know why. All my kids had asthma as kids. My sister and I also suffered from asthma as kids. An aunt died of asthma complications. And I had a scary episode with one of my kids because of an asthmatic episode.

Asthma is NOT to be taken lightly.

For these reasons, I am always supportive of campaigns that draw attention to asthma and the importance of early diagnosis and treatment. That is why, as World Asthma Day was being celebrated a few weeks back, I lent my support to GSK’s ASTHMAlaya Campaign.

Resource speakers

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